What is This Fuss about Search Engine Optimization
If you have ever used a search engine like Google or Bing, which you would obviously have, then you know how it works. You put in a certain text on the search bar to find the information you are looking for and the search engine gives you relevant results to fulfill your needs. Sometimes, you find the perfect solution right on top of the search engine results page, while at times, you might have to scroll down and/or go to the next page to get to what you require. However, have you ever wondered how does the search engine come up with the relevant results?
It is very simple actually – all search engines do is that they look for the “key” word or phrase that you have entered on the search bar across the World Wide Web and compile a list of those websites that have the most relevant information regarding that. This is the basic formula, but that is not all. Millions of websites on the internet could have similar texts and information related to the “keyword” you entered on the search engine. So how does it offer you the best suggestions or compiles the list of websites that could have the right solution for your needs?
This is where search engine optimization comes into play. All search engines work on smart algorithms to evaluate how efficiently a website can offer the solution that an internet user seeks by looking for a keyword. As the main objective of the search engines is to find and deliver the most excellent solution, they use advanced strategies and tools to decode how resourceful and user-friendly a website is before listing it on the search engine results page. Search engines also rank every website based on specific criteria for particular keywords, so that they can compile the results page easily for the user and present the best possible solutions.
So in a nutshell, if a website owner wants to be listed on the search engine results page for a keyword, then they would have to optimize the website as per the criteria of the search engine. Search engine optimization or SEO refers to a set of techniques to optimize a website for specific keywords, so that the search engine ranks the website better and lists it on top of the search engine results page whenever an internet user browses the web for that keyword.
At the same time, it also makes sure that the website is managed healthily, so that it stays user-friendly and search engine friendly, which is of paramount importance to stay ahead of the competitors and gain more traffic. Simply put, search engine optimization is the way to achieve higher website rankings, which thereby leads to increased organic traffic to the website, thereby creating better chances of generating revenue.