Understanding the Key Elements of Mobile SEO
There is no denying the fact that smartphones have become an integral part of our day-to-day lives. The availability of high-speed internet everywhere has even made it simpler to look for information on the go using mobile devices. People prefer searching for the products or services they want on their smartphones because they are versatile and easy to use. No one waits to get back home and open a browser on his/her computer to find the answer to a question. This means that it is high time to optimize your website for mobile devices to stay ahead in the game.
Recent researches have found that users who look for a commodity using their mobile devices have higher buyer intent. In other words, if someone using smartphones reached your website, he/she is more likely to buy from you. Even Google and other popular search engines have turned to the mobile-first indexing approach seeing this trend. Therefore, it is vital to make sure that your site is visible on all the mobile platforms and that it performs well and delivers what the users are looking for. At the same time, you should also follow the best practices for mobile SEO just as you do search engine optimization for your website.
The Difference between Mobile SEO and Usual Search Engine Optimization
Mobile SEO works just like the SEO strategies you employ for the desktop version of your website. The goals are similar and the approaches too. You should optimize content for mobile devices in order to reap the most fruitful results from mobile SEO. Include relevant and helpful content for your users for the applicable keywords and keep the design simple. The user interface and experience also matters a lot for mobile SEO, just like having the best web design for your business website. Users should be able to navigate the site on their mobile devices easily and find what they are looking for.
The main difference between mobile SEO and usual search engine optimization lies in your target audience. You will be focusing on the general public with the desktop version of your website and may market the site on a global scale. On the other hand, mobile SEO usually focuses on the local audience because most of the mobile searches are usually related to a specific geographic area. Therefore, you should consider optimizing the mobile site for your local target audience. Below are a few tips to help you with that.
Create a Responsive Website
It is very important to have a responsive website theme that will adjust the design elements as per the mobile device of the user. Having a responsive site is considered a key ranking factor as well. So ask your web design and development team to create a responsive and clean website. Making the site responsive also means that the site structure becomes fluid and adapts to the device it is being viewed on. Therefore, you may not need to change any content for the mobile version of your website. Just make sure that the layout, graphics, and other forms of content look great on both mobile devices as well as on desktop computers.
Tweak Backend SEO Features
It is essential to check the technical aspects of mobile SEO and tweak your design and layout as applicable. Start with the H tags and see how they appear on mobile devices. Then move on to the content layout and images, and ensure that they offer the best experience possible on small screens. You should also optimize the Meta descriptions, title tags, alt texts, and URLs for local search engine optimization. Note that the search results pages on mobile devices will not show much information, so make your titles and descriptions short yet attractive enough to draw more traffic to the page.
Focus on the User Experience
User experience can make or break a mobile website’s repute. People love to browse on mobile devices because it is convenient, and the main thing that makes it convenient is the user experience. That is why you must ensure that the user experience of your website is optimal to lead you to success. One of the key things to note here is the size of the text and the menu buttons. You should keep the CTA button area big enough to allow easy clicks. At the same time, if you have multiple CTA buttons, keep enough gaps to ensure that users get what they want with ease.
These are just a few of the vital things that you need to consider for mobile SEO. You should also make certain that the mobile site speed is the best possible so that you can get more conversions. Similarly, you should optimize the images on the site for mobile viewing, check the redirects, fix any faulty site codes, use site caching for faster page loads, and use a CDN, AMP, etc., to give the best experience to your mobile site visitors. Above all, remember that you need to optimize for the local audience, so ensure that your NAP information (name, address, and phone number) is clearly visible on all the pages.